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Investor relations, rebuilt around AI
Practical perspectives on what changes when investors research your company through AI, and how to keep your equity story sourced, cited and yours.
What investors are asking about your company, and why IR stopped seeing it
Investor questions used to reach IR because every one of them passed through a person. Many are now typed into a chatbot instead, where IR never sees them, and here is how to get that signal back.
Read the pieceWhat Belongs on an IR Homepage? A Checklist for Getting It Right
A practical checklist for what an IR homepage should show above the fold, from financial highlights to the one gap almost every IR site still has.
Read the pieceWhen investors ask an AI about your company, where do the answers come from?
When an investor asks a general AI model about your company, you cannot choose which sources it draws from or whether it reaches your own corporate information. A source-grounded IR assistant answers only from approved company content and always cites each point.
Read the pieceIf General AI Already Answers Well About Your Company, Why Use a Source-Grounded Assistant?
For a large, well-covered company a general AI often answers reasonably, so the case for a source-grounded IR assistant is not accuracy. It is control and provenance: answering only from your own approved company information, cited, so you can stand behind the answer and an investor can verify it.
Read the piece